Tornos news | World Tourism Organization launches digital future program for SMEs


UNWTO announced the launch of the Digital Futures program, designed to accelerate the adoption of new technologies by tourism businesses.

Developed in collaboration with some of the world’s largest technology, finance and business companies such as Mastercard, the initiative is focused on small and medium-sized enterprises (SMEs), which make up 80% of all tourism businesses. UNWTO aims to reach at least 1 million tourism SMEs over the life of the programme, providing them with the basic skills and knowledge needed to harness the power of new and emerging technologies.

UNWTO Secretary-General Zurab Pololikashvili says: “Small businesses are the backbone of tourism. The Digital Futures program will help them recover from the effects of the pandemic and move the sector forward, powered by innovation and new technologies.

To provide SMEs with tailored advice and tools, the program leverages a digital readiness diagnostic tool that benchmarks SMEs across five key digital dimensions: connectivity, business growth, e-commerce, big data and analytics , and payments and security. The launch event, held at the IE Tower in Madrid, brought together around 200 participants, including Ambassadors to Spain from UNWTO Member States, as well as investment and promotion agencies and SMEs themselves.

RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, The Greek Islands, Hotels in Greece, Trip to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report


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