UNWTO has announced more details about the upcoming Global Youth Tourism Summit, to be held in Sorrento, Italy, from June 27 to July 3.
The Summit, organized by UNWTO in collaboration with the Italian Ministry of Tourism and the Italian National Tourism Board, will provide a unique opportunity for young people aged 12 to 18 to share their vision for the future of the sector. For a week, 100 young delegates will meet and work alongside politicians and personalities from the tourism sector as well as from the world of entertainment and sport.
In the context of the BIT tourism fair in Milan, UNWTO Director for Europe, Alessandra Priante, joined representatives of the project partners to share more details about the historic summit. The inaugural event will be held around the theme of sustainable international tourism. The program will include interactive activities oriented towards the Sustainable Development Goals and their interaction with tourism, during which participants will learn how to build a sector that combines sustainability, culture, gastronomy, innovation and climate action.
Empowering the next generation
UNWTO Secretary-General Zurab Pololikashvili said: “The Global Youth Tourism Summit is a unique platform to celebrate and empower the next generation of tourism leaders. It will help build a lasting legacy by providing young people with the skills and knowledge they need to transform tourism not just in their communities, but everywhere. UNWTO Director for Europe, Professor Priante, added: “Tourism offers opportunities for young people. But youth gives tourism the opportunity to become stronger and more resilient. We are extremely proud of the first generation of GYST-ers, who are already showing their promise and commitment to transforming tourism – starting with their local communities.
In Milan, the organizers confirmed that several Italian ministries will be involved (education, foreign affairs, south), as well as a number of key UN institutions, including FAO, UNICEF and ITU. The Summit will bring together major international players convened by UNWTO, including the Center for Global Tourism Economy Research in Macao, the Bella Vista Institute of Higher Education in Switzerland, the National Tourism Agency of Azerbaijan and Hilton International, Mastercard Europe and MSC Crociere. Confirmed institutional guests will include Commissioner Gabriel, UN ENVOY on YOUTH Jayathma Wickramanayake, some of the UNWTO Ambassadors for Responsible Tourism Valeria Mazza, Didier Drogba, Gino Sorbillo and many other international personalities and influencers.
Hosts anticipate a “unique experience”
“A moment of osmosis between past, present and future can only benefit Italy, which is reorganizing and reborn. We believe in the contribution and enthusiasm of the generations of tomorrow, not only for the lessons they can teach us and for the necessary comparison of what will follow but also because new opportunities arise from this dialogue, not only in terms of tourist offers but also in terms of tourist training”, declares the president of Enit, Giorgio Palmucci.
Felice Casucci, Councilor for Tourism of the Campania region adds: “The institutional chain must be compact at a time when it is necessary to have a broad vision and to focus on young people for a great international message of peace. Sorrento is a unique opportunity to establish a highly recognized tourist destination with an open narrative on territorial contexts and regional identity values among the most exclusive and attractive in the world.
Mayor of Sorrento, Massimo Coppola said: “Our city is honored to host the first edition of Global Youth Tourism. The objective of the event is to bring participants, selected and from all over the world, to live a unique experience, promoting comparison and ensuring that new generations can continue the mission of environmental sustainability. To animate it, it will be young people aged 12 to 18, who will confront each other and contribute to the definition of the 2030 World Tourism Agenda.”
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