The best home organization trends and cleaning tips from Jeremiah Brent


Cleaning doesn’t usually come to mind when you think of trend forecasting, but it should. The way we clean and organize our homes has evolved in much the same way as the design world, with a new emphasis on sustainability and natural elements. Staying up to date on innovative systems and thoughtful products can have a major impact on the way you live in your space, and who better to take inspiration from the home cleaning and organization trends in 2022 than Jeremiah Brant.

The interior designer best known for his streamlined, organic approach – and being one half of a TV makeover power couple – has just launched his second limited-edition collection of home accessories and eco-friendly cleaning products in partnership with Grove Collaborative. Aptly titled ‘Art of Ceremony’, the line was inspired by the rituals that help maintain balance in one’s own busy life. Brent’s thoughtful bundle of products is a dream for anyone who doesn’t want to sacrifice style for the sake of great sink soap. Whoever said home essentials should be basic hasn’t met Brent.

A trend that Brent is clearly behind: blending mindfulness with the act of cleansing – even easier blending with scents of fresh eucalyptus, ceremonial incense of sea salt and Himalayan sage, sophisticated marble homewares and sexy ceramic sponge dishes you’ll actually want to flaunt. . He even created an Art of Ceremony playlist – yes, cleaning your house is now a vibe! We spoke with the sought-after designer about the top organizing trends of 2022, his favorite cleaning tips and the importance of creating rituals at home.

Lifestyle images courtesy of Grove Co.

The Top Home Organizational Trends of 2022

For Brent, the act of organizing should be integrated into everyday life, aesthetically, of course.

Brent’s top organizational habits to develop this year:

  • I’ve always said this, but if it’s not absolutely functional or absolutely beautiful, get rid of it.
  • Integrate the organization into your daily ceremonies and rituals. When it becomes part of your daily practice, your home will always be a restful environment.
  • Incorporate organizational elements into your dstarhorn. Find lovely woven baskets to hold paper towels or embrace open shelving with decanted pantry items and chic utensils.

The Cleaning Tricks Jeremiah Brent Swears By

The “why” behind the collaboration

I think it is extremely important to think about what we invite into our home. It’s one of the reasons I’m such an advocate of Grove Co. and its own products. For this collection, I was inspired to create a line of products rooted in “the art of ceremony” that serve as a reset after holiday indulgence. Each piece is tied to opportunity and hopes that you will create your own daily rituals in your home while facilitating a more eco-friendly life.

On inspiration

Scent and ambiance are so much a part of my design process that I spent months working with Grove Co. to perfect the scent of candles, incense and soaps. We have chosen both sea salt and Himalayan sage as well as eucalyptus and cypress as signature scents for this collection. For the look and feel of the collection, we referenced materials and finishes often used in my design studio, such as marble, smoked glass and textured linen.

On his favorite product from the range

Each element of a house contributes to the design as a whole. That’s why I love Grove Co. X Jeremiah Brent Moisturizing Hand Soap and Ultimate Dish Soap in our signature Himalayan Sea Salt & Sage scent paired with the reusable dispensers. We were able to take a household necessity and turn it into something beautiful. We keep ours placed next to the kitchen sink above the Grove Co. X Jeremiah Brent Interlocking Marble Top.

How to Integrate Mindfulness into Daily Tasks

I love the idea that these products are what people will use to start and end their day. When something like a cleaning product smells and looks so high, your daily tasks feel like a ceremony rather than something on a to-do list. The scents in this collection transform any kitchen or bathroom into a calm and comforting space, and I love that we were able to incorporate incense into this collection as well!

On the power of ritual at home

I think the consistency of the rituals defines the mood and energy of the whole household, which then defines the mood and energy of our daily lives. I have a morning ceremony where I create a playlist, light a candle, and meditate – it helps me be more present with my family and work throughout the day.


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