Every day we have new members in the content creation community. Many are recreational in nature, but many would not hesitate to take a big break and tackle content creation full-time or at least part-time. In 2020, less than 5% of content creators were considered professionals. This goes to show that there are plenty of content creators out there looking to hit it hard. The problem is that many of them focus and put so much effort into getting the content out there, hoping that one would become a huge hit, and forget to try to make things easier.
‼️ The first thing we need to let you know is to remind you not only to work hard, but also to work smart on the side.
The key to intelligently pursuing success in content creation is to maintain the quality of the content and prevent it from looking like a chore but more like a hobby that a content creator enjoys. Lots of streamers on Create all have fun while presenting, and it helps bring them engagements as well as the other monetization opportunities the platform offers. This is what all content creators are looking for.
In this article, we’ll walk you through important points for getting organized and being productive as a content creator in today’s hotly contested content creation economy:
- Have an identity 🙋♀️💁♂️
As a content creator, you need to know words like branding, niche, brand identity, brand image, brand positioning, etc. These are important words in your journey. You have an identity as a person, but as a content creator, you have a chance to breathe new life into it. People need to identify with your brand through your content, your topics, your delivery, and everything you present. Unlike an individual, a content creator is allowed to feed their audience only what they want the audience to see or hear, and that’s how you tailor their perception through branding.
How does branding make it easier to create your content? For one, when you’ve done your branding right, you’ll know what niche you belong to. This makes it easy to select topics, platforms to use, and other factors to consider when creating your content. An example is once you recognize that you want to be more in tune with the younger generation and have great acting skills, then it would be easy to make the decision to establish yourself on platforms like Tiktok, Instagram and Allcreate.
Branding also has its long-term benefits.👇
When you introduce your brand and people become aware of your values and structures, you start to get the attention of big brands and companies. Big brands will always need to know that you align with their mission before reaching out to you to be their brand ambassadors and they can tell by browsing your content and seeing what your brand is all about. This opportunity for monetization through brand endorsement is growing rapidly, as 71% of marketers believe it’s an important way to keep their audience engaged. Good branding will help you secure those endorsement opportunities.
- Execute proper content planning and scheduling ⌚️
This is where the real organization comes in. You know how you know an episode of a series is coming out on a particular day of the week, and you just can’t wait? Then he comes out and you go straight to watching with all the excitement. Well, that’s how you should try to make your audience feel about your content. The good part is that you don’t need to overemphasize giving them uninterrupted content to achieve this.
👉 Just like the episodes example, you can set up particular days of the week/month when you post content for them.
It would give them a sense of anticipation, give you a unique form of deadline and a sense of responsibility. Using a content calendar will help make this plan work quite well and improve your productivity.
These scheduled days do not prevent you from broadcasting spontaneous content at any time, according to your feelings or your tendencies. These spontaneous messages will serve as treats for the public.
Yet, simply put, another thing to keep in mind in discussions is that you can decide to schedule your posts to be published at certain times instead of having to be available at the exact time of publication. The beauty of this is that there are so many planning tools to choose from to achieve different goals that would be helpful. These tools have been created to facilitate your journey and their implementation will contribute to your organizational system.
- Be a student for life 🤓
In order to stay inspired and motivated to keep creating content, you need to keep increasing your knowledge. More information comes naturally to you from your niche, but relying on that knowledge alone is a very slow method that could kill the fire in you.
Here are 3 areas where you can continue to gain new knowledge that will help you move forward:
- Content creators (i.e. competitors): It’s always a good idea to keep an eye on your fellow creators. It helps you see new innovations, trending topics, and ideas in your niche. It also serves as a form of motivation. Keeping an eye out for content creators who seem to be doing better than you will help you see the heights you haven’t reached yet.
- Spectators: The knowledge you get from the public, although it may be personal to them, is very important to you. Your target audience on Allcreate is who your content is intended for. Learning more about their preferences and dynamics using metrics like Google Trends will help you increase your engagements and it’s fuel for every content creator’s fire. Many platforms have facilitated this interaction through comment sections, public discussions, and mentions. Some platforms like Allcreate go so far as to add giveaway features for the audience to appreciate the creator.
- Online course: The resources available on the Internet these days are endless. You might find a resource on how to properly boil water if you look that hard. This has its advantages for the common content creator. A remarkable way to go further in your trade is to take online courses to improve the level at which you operate. Adding useful skills to your job such as SEO, copywriting, video editing, and more will give you a well-deserved edge among your peers.
- Do a monthly/weekly/daily analysis ✍️
Keeping tabs on your progress will also help you stay inspired and productive. The Instagram activity dashboard has been used by many content creators to measure their engagements and help see what’s working and what’s not in terms of the content they post. You can track your engagements on a daily, weekly, or monthly basis to see how well you’re doing and what each action you take means for your brand. You can also compare the metrics of each piece of content you publish in search form, to see the reach of various topics as well as your audience preferences.
What makes this included in our organization system tips is the fact that you don’t need to collect this information on your own. Most of these platforms have their own features where you can track your progress in depth as they collect the information. Everything is now calculated, from likes to impressions, views, comments and shares. With these metrics, creators can now learn about their best posts and pin them to the top of their profiles as a form of preview content for new audiences.
Final grades 🤔
I hope you’ve learned a thing or two to feel more balanced and reduce any burdens you may be placing on yourself. One last thing to note is that there is nothing wrong with taking a break. If you’re starting to feel overwhelmed or if it’s becoming a boring, old, unmotivated routine, you can take some time to rest and reapply these tips. During the rest period, you can revamp your brand, learn new things, and plan better for future releases.
When all is said and done, remember to always prioritize working smarter, not harder. 💪
Alexia is the author of Research Snipers and covers all tech news including Google, Apple, Android, Xiaomi, Huawei, Samsung News, and more.