Golden Globes Hollywood Foreign Press Association organization dumped by longtime PR firm Sunshine Sachs… amid fallout over lack of diversity
The Hollywood Foreign Press Association is facing more fallout amid claims it lacks diversity among its members.
Sunshine Sachs, the HFPA’s public relations firm, which manages and organizes the Golden Globes, has dropped the organization as a client, according to The Hollywood Reporter.
The bicoastal public relations firm, led by veteran publicists Ken Sunshine and Shawn Sachs, represented the HFPA for about 11 years.
To divide! Sunshine Sachs, the PR firm of the Hollywood Foreign Press Association, which manages and organizes the Golden Globes, has dropped the organization as a client
Sunshine Sachs informed the HFPA that it was severing its employment relationship in a written document earlier this week, then news of its decision was presented to the HFPA board of directors on Thursday.
The split just over a year ago after a scathing report from Los Angeles Times revealed that the organization had no black members out of its 87 international journalists and had engaged in questionable ethical and financial practices.
The HFPA is a nonprofit organization of journalists who report on the United States entertainment industry for media primarily outside the United States.
Long-standing working relationship: Sunshine Sachs, led by veteran publicists Ken Sunshine and Shawn Sachs, has represented the HFPA since 2011
At the time of reporting, which was February 26, 2021, the organization’s 87 members from more than 50 countries included various people of color, but not a single black member.
After the publication of the article, the HFPA issued a statement committing to implement an “action plan” with the goal of having a more inclusive and diverse membership body.
But NBC, the longtime broadcaster of the Golden Globes, told the HFPA it would not broadcast the annual ceremony in 2022, to allow more time to implement major structural reforms.
Fallout: The bicoastal PR firm’s decision to tighten working ties comes just over a year after a scathing report by the Los Angeles Times revealed the HFPA had no black members out of its 87 reporters. international organizations, and that the organization had engaged in questionable activities. ethical and financial practices
However, the organization hosted the 79th Golden Globe Awards in January, in a small, private event that was not televised and did not include any nominees, celebrities or members of the press.
‘We always have [believed] and continue to believe in the HFPA’s ability to transform for the better and to hope that change will inspire Hollywood as a whole,” Sunshine Sachs’ letter to the HFPA read, adding, “We will always encourage reform and commitment to diversity and look forward to seeing your continued growth as an organization.
Sunshine Sachs has a client list that includes the likes of Leonardo DiCaprio and Lin-Manuel Miranda
No televised Globes in 2022: NBC, the longtime broadcaster of the Golden Globes, told the HFPA it will not broadcast the annual ceremony in 2022, to allow more time to implement major structural reforms. However, the organization held a small, private event that was not televised and did not include any nominees, celebrities, or members of the press; The 78th Golden Globes (pictured) took place in February 2021