Atlanta After Loss Consultant co-founds PALS, the premier organization for after loss professionals


New Company Aims to Train, Educate and Serve as an Industry Leader for In-Demand Service and Career

ATLANTA, Georgia, USA, September 6, 2022 / — “WHAT do you do when someone dies?” More than a hundred million people type this question into Google every month.

Families who need help with chores, paperwork and administrative logistics in the weeks and months following the death of a loved one struggle to know where to turn. Rachel Donnelly, disaster consultant in Atlanta, experienced this struggle personally and decided to start a business to help meet this need. “I wanted to start a business that provides project management services to grieving families so they can stop wondering what they’re supposed to do and get back to the things that matter,” says Donnelly.

Donnelly was on her own when she started her business, Counselors in black robes, but quickly found other female entrepreneurs aiming to do the same. In the years since starting their own business, Rachel Donnelly and fellow disaster relief professionals Mollie Lacher, Esther Pipoly and Jasmine Hathaway have come together to create a community where they ask questions, share things they’ve learned along the way and support each other. One of the biggest challenges? How to call their service. “There really isn’t an accepted term or keywords that describes the niche we’re in,” says Mollie Lacher. “We kind of sit in a space between what lawyers, financial advisors and therapists provide.”

In 2021, they co-found PALS: Disaster services professionals. Some of their goals were to increase public awareness of the service they provide and to establish best practices for performing work with a high level of integrity and professionalism.

Today, PALS is launching the PALS Training Program™ to share what they’ve learned with other professionals who want to offer this service. “We’ve learned that this attracts both aspiring entrepreneurs and professionals looking to add a line of business,” says Rachel Donnelly. “Funeral directors, death doulas, financial advisors and others who want to keep this work in-house and provide an added benefit to clients have been very enthusiastic about it.”

The Fall 2022 cohort of the course begins October 1, 2022 and lasts six weeks. It will include over fifteen hours of recorded lessons, downloadable resources and templates, interactive elements and live virtual coaching sessions.

“We really put everything we had into this program,” says Esther Pipoly. “The strength of our combined knowledge and skills makes the PALS training program so incredibly valuable. I wish I had that when I started!”

The course includes a code of ethics, information on pricing, marketing, how to do the job, self-care in death care and more. There are also tips and tricks that founders have learned along the way in their own companies. “I strongly believe in learning from the mistakes of others,” says Jasmine Hathaway. “Our main goal has always been to help as many families in need as possible, and this course is a way to equip as many people as possible with the tools to do that.”

PALS is led by Esther Pipoly, Jasmine Hathaway, Mollie Lacher and Rachel Donnelly.

To learn more about the work of PALS and Rachel Donnelly, visit Where

About PALS
Founded in 2021, PALS is a support network for industry professionals who provide services to individuals and families after the loss of a loved one. The PALS Training ProgramTM is now open to candidates. To learn more, visit


beverly rhodes
Max, Inc.
[email protected]


About Author

Comments are closed.